Are Attribute-Based Bookings the New Standard for Hotels? Those in the hotel industry need to contend with the impact COVID has had on business customers. Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey. While, yes, it is smart to promote your top-rated room service and infinity pool, it is just as important to promote your location. Wish you all the best for marketing your homestay. Storytelling for Marketers . We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. Updated for 2020. Don’t limit yourself to just one social platform, search engine, or travel website. Professionals use our marketing, revenue management, technology and software insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. In the following articles you find more essential hotel marketing strategies to boost your revenue: I appreciate the information on this web page. Perhaps you run a hotel that gets frequent business travelers; these individuals may tend to book more during business hours compared to the folks traveling for leisure who are more likely booking during weeknights or weekends. On the other side, on hotels’ indirect channels, the hot topic is managing dynamic content—specifically rates, and whether or not to cut them. However, depending on your location and the nature of services provided by you, you will need to customize your marketing. To have success in that endeavor, your business must employ marketing strategies that are specifically designed for luxury Hotels. Analyze & improve your digital marketing -- for free! Make sure you’re doing something different, from providing customers with a little treat at check-in, to nabbing local press and PR connections to shine a light on hotel marketing events. What makes your city or town a desirable place to visit? Don’t allow your hotel or resort to turn a two-month crisis into a six- to nine-month business downturn because you laid low. Digital marketing for homestays is no different from the marketing strategies for resorts. There are two types of people: those who love staying in hotels and those who hate it. Present across 94 countries. Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. While it might not be necessary to have a strong presence on every website imaginable, you should dig into your website analytics, find out where people are typically booking from, and create an engaging and competitive presence on those platforms. Their background homepage video does an excellent job at showing off the beauty of their destination. We are listing out 11 best hotel marketing strategies which you should implement for best results. Within the context of COVID, many travellers need to be convinced that their visit will be worthwhile and virtual reality tours for hotels provide the ultimate way to experience a hotel or restaurant during the decision-making phase. Try showing them a deal for a little extra incentive to book with you instead of your competitors, and make the booking process as easy as possible. When do people typically book their trips? What Are The Benefits of Virtual Reality Marketing? Whether that be well-known restaurants, shops, or yoga studios, you need to get to know your neighbors. Do more with your emails Try this new Hotel marketing strategy for increasing your hotel revenues. You can read more in our “Hygiene is the New Marketing Message for Hotels” article. For hotel owners and others operating in the hospitality industry, it is essential to find ways to stand out from rivals and appeal to potential customers. Any good rep should be taking stock of potential companies in the area worth making a connection with, while ongoing procurement efforts to lock down new partnerships should be at the forefront of any hotel marketing effort. Revfine.com uses functional and analytical cookies. It has 80+ of them in India and 10+ in countries outside India like Singapore, Malaysia, USA, UK, Maldives, etc. This often requires planning ahead, but Google and other ad platforms make it fairly easy to adjust your budget on an ongoing basis. Months into the pandemic, many hotel & resort spas are beginning to re-open their doors to the public. This is an instant turnoff for hotel bookers. As a hotel marketer, you are most likely fully aware of when your peak booking season is, but you may be a step behind when it comes to ad budgeting. More detailed information about GDS systems and what the benefits are for hotels, you can read in the article “Global Distribution System (GDS): What Are the Benefits for Hotels?”. Which demographics are most likely to travel? In such a visual industry, it’s important to take advantage of the beauty surrounding your location. So what can a struggling hotel marketer do? It uses a differentiating strategy to make it promising for its customers.With its various brand offering Hilton positions itself in diver… There’s a shift in the digital landscape and the power is leaning towards the consumer. I have improved my marketing skills with the provided knowledge. It’s free to create accounts with the likes of FaceBook, Twitter, FourSquare, Instagram and YouTube and it’s never been easier to create dynamic social media pages in moments. Making friends with the local business owners is a great way to build partnerships and co-promote each other, especially if you’re marketing a boutique hotel rather than a chain. There needs to be a different strategy for marketers of a Super 8 Motel off Route 9 compared to the Ritz Carlton on the sandy beaches of the Caribbean shores. LXR Hotels & Resorts: First LXR Hotel & Resort … Your luxury resort marketing can create an experience for guests even before the stay. Quality customer care needs to be at the core of everything in the hotel and hospitality industry. Why should I stay with you over the hotel down the street – or one that’s more conveniently located or better priced? Badrutt’s Palace is a great example of a hotel website that embraces all of these clean and attractive design elements. Make sure your windows aren’t too narrow. Create a branded hashtag that you include in your profile and on all of your photos, which will encourage your guests to use it when they post pictures from their trip. That’s why tools like, If necessary, you may need to split your audiences into two, three, or even four separate campaigns to ensure you’re sending the right message to the right prospect. Keep the language clear and simple, and ensure the booking process is easy to avoid mid-booking abandonment. Fresh content is pivotal, so make sure you’ve got a content delivery schedule. Check out this great example from The W Chicago. You should also respect the fact that coronavirus is going to be on people’s minds and they may wish to cancel their booking, or reschedule for another time. Facebook Social Media Marketing for Hotels and Resorts Facebook is the perfect general-use social network for hotels and resorts. 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